Terminology
Workflow Types
Controlled Workflow
ReachASAP calls the sales person and gives them the option to take a lead call now or postpone the call. This option is for a salesperson that is multi-tasking and may not always be available for a call.
Automated Workflow
ReachASAP makes a connection with a lead then instantly connects the lead to the sales person. This option is best for a dedicated salesperson or sales team.
Lead Types
Real-Time Leads
Leads that have recently completed a form or triggered a conversion event are Real-time leads. Real-time leads can be placed in either a Controlled or Automated Workflow.
Lead Lists
Lead Lists are leads from previous trade shows, campaigns, paid lists, etc. that have emails which are uploaded to ReachASAP. These Lead Lists can be placed into either a Controlled or Automated Workflow.
follow up no hyphen when used as a verb
follow-up when used as an adverb or adjective
ReachASAP or ReachASAP
Automated Workflow or Controlled Workflow with initial capitals
Lists end with no periods
M Dash has no spaces before or after